The Rider line began in Brazil in 1986 with one of the world's largest shoe manufacturers, Grendene – the same company that introduced wildly popular "jellies" to the world in the mid 1970s. In fact, in Brazil, you don't put on your flip flops, you put on your Riders, which is a testament to their enduring popularity in a country that knows a thing or two about getting the most out of life.
In 1997 Rider came to the USA. To this day, Rider products are still designed and produced completely in Brazil. Rider’s existence is driven by a culture that celebrates an active, outdoor lifestyle and a spirit of freedom and self-expression. Rider sandals are born from Brazilians’ passion for life.
The Rider difference
Riders aren't just a flip flop or a slide. They're an attitude, a reflection of a more laid-back way of life, and proof that you're unwilling to settle for less.
Rider makes some of the most popular casual sandals available, and millions worldwide adore them. Thoughtfully designed and beautifully durable, Rider sandals and thongs are made to conform to your foot, cushion every step, and accommodate your natural gate.
Rider's designers get their inspiration from extreme sports, fashion trends, and the great outdoors for styles that look as good as they feel, and are built to last. Rider sandals and thongs are crafted in Brazil in some of the most eco-friendly manufacturing plants in the world, and are the sandals of choice for millions worldwide. To learn more about Rider Eco, click here.