START TODAY

Diet Starts Monday is a lifestyle label that believes in anti-procrastination. Don’t put off what you can do now. Together we created the R-Next sandal to encourage people to walk with purpose.

BLACK AND YELLOW

Those were the two colors flooding everyone’s feeds once the R-Next sandals dropped. Fans were quick to stunt in their new DSM x Rider exclusives and pair them with outfits that matched. Or didn’t. They go with everything.


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DIET START BASEL

After a successful preview of the collab sandals at Sao Paulo Fashion week, we took the new sandals to Art Basel during Miami Art Week. We held a casual dinner party for around 40 influencers and friends in an intimate courtyard at 1306 with food provided by Miami staple Kush and performances by Ape Drums and Spinser Tracy As soon as they walked in they were greeted with a sandal display where the boxes were taped to the wall in signature Brazilian style. The next day we followed it up with an exclusive sandal drop at Lincoln Road’s beautiful Alchemist store where they sold out almost immediately.



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START TODAY

Take a page from DSM’s playbook. Don’t put off buying the R-Next slides for tomorrow when you can cop them today.

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