Every Minute Is Valuable

The the average lifespan of a bumblebee is 40320 minutes. We teamed up with Hatian-American singer Twelve’len to create the 40320 sandal collection as a reminder to live life to the fullest.

LIVING IT UP LOOKBOOK

Fans showed off the Twelve’Len designed sandals with messages written in Haitian Creole about enjoying every moment of our life.

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KEEPING IT BUZZING

A robust social campaign created anticipation for the 40320 sandal collection drop. From countdowns to a summer roadtrip lookbook featuring Twelve’Len himself, we inspired the community to do more of what they love with the short window they have to live. We celebrated this with the launch event at 1306 Miami where Twelve’Len headlined along with other Miami locals DJ DZA 3000 and JK The Reaper and invited people to purchase the collection and exclusive merch at our very own Sandal bar.

MAKE IT COUNT

Get the inspiring 40320 Rider x Twelve’Len sandals and remind yourself to value every minute with every step you take.

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